In a time of virtual classrooms and e-learning, Campbell's sees that "the snow day is facing extinction" and the brand wants to keep the tradition alive by reminding kids and families how much fun snow day activities can be. As several school districts have already cancelled snow days for the year, Campbell's created an online pledge to support comfort, joy and screen-free play.
The first few thousand people to sign the online pledge can claim a free limited-edition snow day activity kit filled with snow day-inspired items. The kit contains accessories for making a snowman, a scarf, mittens, a Save the Snow Day window cling and limited-edition Campbell's Chicken Noodle Soup stackable snowman cans. The kit provides a balance of items that can be enjoyed during outdoor play and warming up indoors afterward.
Snow Day Activity Kits
Campbell's Limited-Edition Kits Support Screen-Free Winter Play
Trend Themes
1. Screen-free Play Promotion - Brands can create promotions encouraging screen-free play to support children's physical and mental wellness.
2. Activity Kits for Special Occasions - Brands can create activity kits for special occasions that celebrate traditions and create memorable experiences.
3. Eco-friendly Snow Fun - Brands can create eco-friendly snow day activity kits that encourage creativity and foster environmental sustainability.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods brands can offer limited-edition themed products to create excitement and engagement with their brand.
2. Educational Services - Educational services can offer snow day-inspired lessons and activities that allow students to learn through play and exploration.
3. Sustainable Retail - Retailers can create a sustainable snow day product line that celebrates winter and promotes eco-friendliness.