The Snoop Lion Reincarnated documentary follows the unexpected emotional transition from one of hip-hop's legends.
VICE documents Snoop Dogg's removal from the rap game stating that he no longer wants to rap about guns, gangs and crime, but instead begins to embrace Rastafarian culture. Moving his album recording to Jamaica with producer Diplo, Snoop Dogg begins to create reggae-infused music. Over the course of the film Snoop reincarnates himself into Snoop Lion looking to spread positivity in the world.
The powerful film seems to trace the evolution of an artist after years in the music industry. Even more so the film is a mix between a coming of age and a midlife crisis.
The Snoop Lion Reincarnated documentary is premiering at the Toronto International Film Festival on September 7, 2012.
Revamped Rasta Rap Stars
The Snoop Lion Reincarnated Documentary Presents a New Snoop Dogg
Trend Themes
1. Reggae Rap Fusion - As hip-hop and reggae music come together, artists can discover new sonic territories that fuse together the cultures of both genres.
2. Positive Social Messaging - A new generation of socially-conscious rappers and musicians are using their platforms to spread messages of hope and positivity.
3. Artist Evolution - Artists who have been in the game for a long time are looking for new ways to evolve and change their sound and image, staying relevant to younger audiences
Industry Implications
1. Music - The music industry is rapidly evolving, with artists looking for new sounds and styles, and audiences seeking out more unique and interesting musical experiences.
2. Film and Video - The rise of music documentaries, live performances and music videos offers fans unprecedented access to the minds and work of their favorite artists, creating new marketing opportunities for musicians.
3. Fashion - Artists looking for new ways to express themselves are also turning to fashion and streetwear as a way to integrate their style and aesthetic into their music.