The Snickers Crisp candy bar is being launched in the UK by Mars Wrigley Confectionery for the convenience sector to offer consumers an alternative option to existing chocolates that have a heavier profile. The bar is made wit ha blend of peanuts, puffed rice and caramel that work to create the signature crispy textural profile that's balanced out with just the right level of creaminess. The treat is covered in the brand's signature chocolate coating and contains just 97 calories per bar to make it a lighter indulgence option for consumers to choose when looking to satisfy their sweet tooth.
The Snickers Crisp candy bar is branded with an eye-catching shade of blue to help it stand out from the other options under the Snickers line.
Crispy Candy Bar Snacks
Snickers Crisp is a Lighter Chocolate Product for Consumers to Choose
Trend Themes
1. Lighter Chocolate Products - The trend of offering lighter chocolate products provides an opportunity for confectionery companies to attract health-conscious consumers.
2. Alternative Snack Options - The popularity of alternative snack options like crispy candy bars opens up new markets for convenience stores and other retailers.
3. Eye-catching Packaging Design - Developing eye-catching packaging designs, such as using vibrant colors, can help candy brands differentiate their products in a crowded market.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend of lighter chocolate products by creating innovative, low-calorie candy options.
2. Convenience - Convenience stores and retailers can tap into the trend of crispy candy bars by stocking a variety of alternative snack options to attract customers.
3. Packaging - The packaging industry can partner with candy bar manufacturers to create visually appealing packaging designs that help products stand out on store shelves.