Covent Garden’s ‘Sneaking into Fashion’ exhibit tracks the development of footwear over the past 100 years. Trainer’s have been particularly central to pop cultural fashion statements, influencing the development of music, art and even technology.
This sportswear review documents shoes from the Kill Bill film, the Nike Zoom Victory Elite Spikes series, the Jeffrey Campbell Ascension Sneaker set and the Buffalo Wedged Trainers from The Spice Girls Collection.
The displayed pieces are quite nostalgic for anyone familiar with film, athletic apparel and recording artists. Many have come to associate their favorite celebrities with apparel, and shoes are essential to that association. Of particular interest to the show’s viewers are Beyonce’s Isabel Marant high-top wedges and Kanye West’s 2012 Nike Yeezy II’s.
Historic Sneaker Exhibitions
‘Sneaking into Fashion’ Tracks the Pop Cultural Evolution
Trend Themes
1. Pop Cultural Fashion Statements - Opportunity to create innovative sneakers that make a bold fashion statement and resonate with pop culture enthusiasts.
2. Influential Celebrity Apparel - Disruptive innovation opportunity to design shoes that are associated with and endorsed by popular celebrities, enhancing brand value.
3. Nostalgic Athletic Apparel - Opportunity to create retro-inspired sneakers that evoke nostalgia for past sports and cultural icons.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with celebrities to create sneakers that align with their personal brand and appeal to their fan base.
2. Film and Entertainment - Opportunity for movie and TV franchises to release limited edition sneaker collections inspired by iconic characters and scenes.
3. Sports and Athletics - Athletic footwear companies can tap into the nostalgia trend by reissuing classic designs and leveraging the popularity of retro sneakers.