Snapchat is developing a paid subscription feature called 'Snapchat Plus' that allows users to pay to use features that are still in beta. Still in testing, the program allows Snapchat users to pin other users as their "#1 BFF", change the Snapchat icon, view who has rewatched their story, and more.
"We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community," said Spokesperson Liz Markman.
Many corporations have implemented paywalls to access limited features, and Snapchat is leveraging a lot of customization options that other apps lack. 'Snapchat Plus' will be released in the near future.
Social App Subscriptions
Snapchat Announces 'Snapchat Plus' Subscription Service is in Testing
Trend Themes
1. Paid Beta Features - Creating a paid beta feature subscription allows companies to monetize exclusive, experimental, and pre-release features before launching them to the public.
2. Customization Subscription - Offering customization options exclusive to paid subscribers is a way to differentiate a product or service from competitors and drive revenue.
3. Exclusive Access Subscription - Providing subscribers access to niche content or features that they can't find elsewhere offers a unique value proposition and potential revenue stream.
Industry Implications
1. Social Media - Social media platforms can implement paid subscription services to monetize beta features, customization options, or exclusive content and features.
2. Mobile Apps - Mobile app developers can leverage paid subscription services to monetize experimental features and drive revenue through exclusive customization options.
3. Content Creation - Content creators can develop paid subscription services to offer subscribers exclusive access to niche content or features.