According to a recent survey, more than half of Americans (56%) have lied about having snacks just so they don't have to share, and 41% have even gotten into arguments over who gets the last snack.
When it comes to snacking, healthy options that actually taste good are always worth celebrating. In fact, 91% of Americans reward themselves with a healthy snack after a workout, and the folks at Yasso saw an opportunity to inspire snackers to reach for a delicious frozen Greek yogurt bar after their workout.
To celebrate National Snack Day, Yasso is encouraging players to post themselves crushing it on the court while enjoying their snacks, tagging @Yasso and #SnackItRacket on Instagram. Those who do may receive their own Yasso Snack-It Racket kit, complete with two pickleball paddles inspired by Yasso's mint chocolate chip bars, and a year's supply of Yasso frozen snacks.
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
Trend Themes
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Health Snacks — There is a growing demand for healthier snack options that taste good.
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Branded Giveaways — Companies can leverage branded giveaways to increase brand recognition and social media engagement.
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Social Media Marketing — Social media can be utilized as a cost-effective way to promote brands and generate consumer engagement.
Industry Implications
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Food and Beverage — The food and beverage industry has an opportunity to innovate healthier, delicious snack options.
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Marketing and Advertising — The marketing and advertising industry can develop creative campaign ideas that utilize social media and branded giveaways.
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Fitness and Wellness — The fitness and wellness industry can partner with food and beverage brands to promote healthy snacking options for post-workout rewards.