Albina Snacks is a Swedish brand that is offering natural organic candies in snack wrappers that leverage alphabetical branding to relay to the consumer visually the wholesome ingredients. The wrappers highlight the letter of the main fruit ingredient located inside the sugar-free candies as a way to instantly establish that the treats are made from wholesome ingredients.
The candy brand utilizes a design provided by the Kind agency, that creatively draws upon the alphabet and the use of color to create an immediate impact. The wrappers feature a letter of the main ingredient found in the candy as the focal visual. For example, the blueberry flavored candies are in a blue wrapper with a large 'B' made up using the berries. The use of the ingredient to create the letters allows eaters to instantly make the connection that the treats are made naturally from fruit.
Alphabetic Candy Packaging
The Albina Snacks Wrappers Show the Natural Ingredients Using Letters
Trend Themes
1. Alphabetical Branding - Using letters to visually showcase ingredients in packaging can create a unique and engaging experience for consumers.
2. Visual Communication - Leveraging design elements like color and shapes can quickly convey product information and create a visual impact.
3. Wholesome Ingredients - Consumers are increasingly seeking out natural and organic products, and packaging that highlights wholesome ingredients can help attract their attention.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can explore using alphabetical branding to differentiate their products and convey the use of natural ingredients.
2. Packaging and Design - Packaging and design companies can develop innovative solutions that incorporate visual communication techniques to enhance product packaging and attract consumers.
3. Confectionery - Confectionery companies can leverage the trend of highlighting wholesome ingredients to position their products as a healthier choice in the market.