This SMS marketing platform is geared specifically towards local businesses.
Currently in beta, SaaS startup Smiley is an all-in-one system that helps by collecting feedback, drive repeat visits, increasing online review ratings and launch targeted SMS campaigns for local businesses. This will essentially transform customers into brand promoters as well. The new communications infrastructure venture can be used to get more customers through their one-on-one chat approach as well as their refer a friend program. Smiley's visitor management system incorporates visitor sign-in, legal document signing and document digitizing features.
SMS marketing platforms like this one not only speak to the ubiquitous nature of mobile devices, but also represent a direct way of engaging with consumers.
Local Business Marketing Platforms
SMS Marketing Platform Smiley Specifically Helps Local Firms
Trend Themes
1. Local Business SMS Marketing - SMS marketing platforms focused on local businesses represent a direct and engaging way to drive repeat visits and increase online ratings while collecting valuable feedback.
2. One-stop Feedback and Marketing Platforms - All-in-one systems like Smiley which combine customer feedback collection and targeted SMS campaigns can be a disruptive innovation opportunity for small and local enterprises.
3. Visitor Management Systems for Small Businesses - Visitor management systems that incorporate sign-in, legal document signing and digitizing features could help small businesses streamline operations and enhance their customer experience.
Industry Implications
1. Marketing - The marketing industry can benefit from SMS marketing platforms that are geared towards small and local businesses, enabling them to engage with consumers directly.
2. Hospitality and Tourism - Visitor management systems can help streamline operations and enhance the customer experience for hotels, restaurants, and other businesses in the hospitality and tourism industry.
3. Small Business Services - All-in-one feedback and marketing platforms like Smiley can provide valuable services to small businesses, helping them to drive repeat business and improve their online reputation.