General Mills’ Golden Grahams are typically enjoyed in a bowl of cereal or in the form of a snack bar but soon, those with a sweet tooth will be able to enjoy the classic treat in an entirely new way with the Golden Grahams S’mores Bites. These donut-like soft bites are sold in the frozen section of stores and unlike the chocolate and marshmallow centers that are prone to spilling over the sides of two graham crackers, these bites are completely encased, offering a mess-free way to enjoy the classic campfire snack.
Thanks to their small size, the filled soft donut bites only need to be warmed in the microwave for about 30 seconds before they're ready to eat. A single box contains 30 shareable donut bites, each of which contains 190 calories.
Encased S'mores Bites
Golden Grahams S’mores Bites Boast a Chocolate & Marshmallow Filling
Trend Themes
1. Mess-free Snack Innovation - Disruptive innovation opportunity for companies looking to create mess-free versions of classic snacks.
2. Convenient Frozen Snack Foods - Disruptive innovation opportunity for companies looking to create new types of frozen snack foods that appeal to consumers looking for quick and easy meal options.
3. Reviving Classic Snacks - Disruptive innovation opportunity for companies looking to bring back popular snacks from the past in new and exciting ways.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of convenient, mess-free snacks to create new products and reinvigorate old ones.
2. Frozen Foods - The frozen foods industry can capitalize on the trend of convenient, mess-free snacks to create new products that appeal to busy consumers looking for quick and easy meal options.
3. Convenience Stores - Convenience stores can capitalize on the trend of convenient, mess-free snacks by adding new products to their offerings that appeal to consumers looking for easy snacks on-the-go.