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Whish's Watermelon Lip Balm with Bakuchiol is Moisturizing

Bakuchiol, the natural retinol alternative, is popping up in a variety of skincare products like night creams, serums and oils for those with sensitive skin, and it is also a key component of Whish's smoothing lip balm. The brand's Watermelon Lip Balm with Bakuchiol contains the high-performance yet gentle plant-based alternative to not just soothe and soften the lips but also improve their appearance.

The lip balm boasts a highly moisturizing formula thanks to a base of ingredients like organic cucumber butter, Vitamin E, avocado oil and coenzyme Q10.

While retinol has long been revered as the hero of anti-aging, bakuchiol is emerging as an all-natural alternative that is safe to use by those with certain conditions or a tendency for their skin to be easily irritated.
Trend Themes
1. Bakuchiol Skincare - Explore the potential of natural retinol alternatives such as bakuchiol in skincare to create high-performance yet gentle products.
2. Plant-based Lip Care - Create intensely moisturizing and nourishing lip balm formulas using plant-based ingredients like cucumber butter, avocado oil and coenzyme Q10.
3. Sensitive Skin Solutions - Address the needs of those with sensitive skin by creating skincare products that are gentle yet effective, such as bakuchiol-based lip balms.
Industry Implications
1. Skincare Industry - Explore the potential of bakuchiol as a natural alternative to retinol in a variety of skincare products, including lip balms.
2. Beauty Industry - Develop plant-based lip care products using ingredients like cucumber butter, avocado oil and coenzyme Q10 to cater to the growing demand for all-natural beauty products.
3. Wellness Industry - Create skincare products that are designed specifically for those with sensitive skin to cater to the growing wellness trend of self-care and holistic health.

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