Esports organization Gen.G has confirmed it will be partnering with oral health brand SmileDirectClub to promote accessible and affordable oral care. The partnership will result in ‘SmileXP,’ a three-episode series that will air over six months and features Shannon Williams, Jessica Kim, and Krystaology. ImDavisss from YouTube will also be promoting his oral care journey on his social media channels for this partnership.
These guests will share their unique experiences when it comes to building "a straighter, healthier, and more confident smile."
"A great smile is one of the first and best ways you can make an impression on someone, and SmileDirectClub has made a strong impression on us to bring our communities together. It’s rewarding to work with a partner who values mission-driven community growth, and we look forward to launching this campaign together," said Martin Kim, Chief Revenue Officer at Gen.G.
Oral Care Esports Series
Esports Organization Gen.G Announces Partnership with SmileDirectClub
Trend Themes
1. Accessible Oral Care - Esports organization Gen.G’s partnership with SmileDirectClub to promote accessible and affordable oral care through the ‘SmileXP’ series creates an opportunity for a disruptive innovation in dental industry.
2. Esports Brand Partnerships - The Gen.G and SmileDirectClub partnership is a sign of esports brand partnerships becoming more common in non-gaming industries, such as oral healthcare.
3. Influencer Marketing - The partnership with YouTuber ImDavisss shows the potential of influencer marketing for promoting oral healthcare and wellness products.
Industry Implications
1. Dental Industry - The accessible and affordable oral care promotion through ‘SmileXP’ series reveals the potential of disruptive innovation opportunities in the dental industry.
2. Esports Industry - The partnership between Gen.G and SmileDirectClub gives insights into the potential of esport industry in expanding its partnerships in non-esports related industries.
3. Social Media Marketing - The ImDavisss promotion of his oral care journey on social media highlights the potential of social media marketing for oral healthcare and wellness products.