The thought of smelly shoes is usually not a pleasant one, but these Asics Gel colorways are actually delightfully scented in three different flavors.
Reminiscent of the interactive picture books with which all 90s children are familiar, the Asics Gel scratch and sniff collection comes in a unique variety of scents. The sweet smells are activated upon contact with the smelly shoes. The colorway of each pair corresponds to its scent. A black-and-gray shoe smells like coffee bean, the pair with a light and dark blue upper have a blueberry scent and a vibrant red colorway carries the sticky-sweet fragrance of bubble gum. Each one comes in the signature mesh and suede of Asics Gel shoes.
These scratch and sniff Asics Gel shoes are a whimsical throwback to 90s kids' culture.
Scratch N' Sniff Sneakers
These Unique Asics Gel Sneakers are a Different Kind of Smelly Shoe
Trend Themes
1. Scratch N' Sniff Shoes - Incorporating scented materials into various footwear can be a disruptive innovation opportunity in the shoe industry.
2. Interactive Product Design - Creating interactive products with sensory experiences can be a trend in the design industry.
3. Nostalgia Marketing - Using 90s cultural references to market a product can be a trend in the advertising and branding industry.
Industry Implications
1. Footwear - Incorporating new and innovative materials in the production of shoes can benefit the footwear industry.
2. Product Design - Designing products with unique and memorable sensory experiences can benefit the product design industry.
3. Advertising and Branding - Utilizing nostalgia marketing in advertising campaigns can benefit the advertising and branding industry.