Smashburger has announced a new location opening in Denver, Colorado, that will contain a Smashburger bar. The bar will be full-service, meaning it will serve beer on tap, wine, cocktails, and specialty beverages, rather than simple canned alcoholic beverages that several other QSR chains sell. The bar will even have high-definition televisions behind the counter for diners who opt to sit at the bar counter.
Smashburger stated that it intends to elevate the experience of fast-casual dining with its new full-service bar. Over the course of the pandemic, many industries were forced to re-evaluate customer experiences in order to increase attraction and retention. Smashburger believes that this bar will accomplish this. The president of Smashburger, Carl Bachmann, noted that "this is the way of the future for fast-casual" showing that the brand has high expectations for this new location.
Full-Service QSR Bars
Smashburger's Denver Location Will Feature a Full-Service Bar
Trend Themes
1. Full-service QSR Bars - Full-service bars in Quick Service Restaurants create a more elevated dining experience and provide an opportunity for QSRs to differentiate themselves.
2. Alcohol Sales in Qsrs - Alcohol sales in Quick Service Restaurants open up a new revenue stream and attract new customers looking for a more diverse dining experience.
3. Innovative QSR Dining - Introducing new and innovative dining experiences in Quick Service Restaurants is crucial to keeping customers engaged and competing in the QSR industry.
Industry Implications
1. Fast Food - Fast food chains could differentiate themselves through full-service bars and elevate the dining experience beyond traditional QSRs.
2. Alcohol Industry - The alcohol industry can explore new sales channels through partnerships with Quick Service Restaurants, providing alcoholic beverages to a new customer base.
3. Hospitality Industry - The hospitality industry has an opportunity to innovate their QSR offerings by integrating full-service bars, catering to customers looking for a more diverse dining experience.