Fast food chain Smashburger has launched its first virtual drive-thru, giving consumers an easy and convenient way to enjoy their favorite menu items. The drive-thru in Houston, Texas, can be utilized once a customer orders online or through the Smashburger app for pickup. The user will then be directed to the Smashburger virtual drive-thru to complete their order.
The drive-thru was made possible through a digital ordering system backed by Curbit. This system provides customers with an estimated wait time and order tracking, allowing them to keep tabs on their orders throughout the entire process.
"We understand consumers’ need for convenience and speed of service as a result of ever-evolving dining habits stemming from the pandemic," said Carl Bachman, president of Smashburger. "This design provides both, by adding this element, our franchisees have more flexibility in their site selection process, and assurance that guest demand is consistently being met."
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Trend Themes
1. Virtual Drive-thru Technology - Businesses can disrupt traditional drive-thru concepts by implementing virtual drive-thru technology, enabling customers to pick up their orders without leaving their cars.
2. Mobile Ordering - Integrating digital ordering systems with mobile applications can reduce wait times, improve customer satisfaction, and enable restaurants to expand their footprint in areas with low overhead costs.
3. Order Tracking Technology - Tracking customer orders throughout the entire process using order tracking software can provide consumers with peace of mind and help businesses optimize their operations.
Industry Implications
1. Fast Food Chains - Fast food chains can consider implementing virtual drive-thru technology to improve customer experience, attract new clientele, and optimize their operations.
2. Mobile App Development - Mobile app development companies can help businesses integrate digital ordering systems and order tracking features into their mobile applications to stay competitive in the market.
3. Order Tracking Software Providers - Order tracking software providers can help businesses optimize their operations by providing real-time order tracking capabilities that can help reduce wait times and boost customer satisfaction.