The SmartSweets Peach Rings are the latest creation from the plant-based gummies brand that builds on the rising popularity of better-for-you indulgences as consumers seek to decrease their intake of sugar.
The candies are inspired by the widely popular and recognizable peach ring slices, but maintain a distinctly healthier profile that contains just three grams of sugar per serving. The candies also contain just 80 calories per bag along with 28 grams of fiber to make them a better option for consumers to choose when craving sweets. The candies are made without any soy, dairy or lactose and are made in a facility that doesn't process any tree nuts, peanuts, wheat or milk.
The SmartSweets Peach Rings will be rolling out on June 4 to Whole Food Market locations nationwide.
Healthy Classic Candy-Inspired Sweets
New SmartSweets Peach Rings Contain 28 Grams of Fiber
Trend Themes
1. Better-for-you Indulgences - Increasing demand for healthier versions of classic sweets presents opportunities for innovative new products.
2. High Fiber Snacks - There is potential for creating high fiber versions of other popular snacks to provide health-conscious consumers with more options.
3. Plant-based Candy - With the rise of veganism and plant-based diets, there may be space in the candy market for more sweet treats that are free of animal products.
Industry Implications
1. Confectionery Industry - Developing healthy alternatives to classic candies can disrupt the traditional confectionery industry and attract new consumers.
2. Health Food Market - The rise in demand for healthier snacks, like SmartSweets Peach Rings, presents opportunities for growth in the health food market.
3. Food Retail Industry - Retailers like Whole Foods that offer a variety of healthier snack options can cater to the growing demand for better-for-you indulgences and increase their customer base.