It's commonplace to find diners on their smartphones when gathering for a drink or meal, but the Futago Smartphone-Fasting Sour is intended to help prevent this from happening. The yakiniku restaurant in Tokyo is served in the Smartphone-Abstinence Glass, which is constructed with a notch in the base that requires the diner to position it overtop the edge of their smartphone. This will prevent the diner from using their smartphone as the drink can't be put down without it, while activating the device's flashlight will shine up to illuminate the sea-inspired cocktail recipe.
The Futago Smartphone-Fasting Sour takes a cheeky approach to encouraging diners to be in the moment and enjoy an experience, and could help diners to spend more time actually socializing.
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Trend Themes
1. Anti-smartphone Dining - Restaurants are designing experiences that encourage diners to engage in smartphone-free socialization, creating opportunities for technology that supports in-person interactions.
2. Notch-based Product Design - Creating physical features in products that actively discourage the use of smartphones can lead to new and creative design solutions in various industries.
3. Sea-inspired Mixology - Beverage makers are experimenting with unconventional ingredients and presentation methods to create unique and Instagram-worthy cocktails, leading to innovative marketing opportunities for the food and beverage industry.
Industry Implications
1. Restaurants - The food and beverage industry can benefit from developing products and experiences that encourage diners to put their smartphones down and focus on socialization.
2. Product Design - The design industry can apply the concept of notch-based design to a wide range of products, creating unique and functional items that actively discourage phone use.
3. Mixology - Beverage makers and the alcohol industry can capitalize on the trend of creative mixology by using unconventional ingredients and presentation methods to create unique and engaging drinks that are both shareable and memorable.