me&u is introducing itself as "the world's first smart menu," as its app uses a combination of beacon and NFC technology to make it easier for diners to order and pay for their meals.
The experience begins by tapping the beacon on the table, which shares a wealth of information with the app about offered food and drinks. Beyond simplifying the ordering process and saving people the hassle of trying to catch the attention of a waiter, the smart menu system also makes it easy for diners to view suggested pairings, options based on their dietary preferences, and top-rated dishes. Users can also browse wine lists by filtering through different grape varieties, country of origin, price range and more. The app also gives groups the flexibility to split payments as desired.
App-Based Smart Menus
me&u Lets Diners Tap a Tag on Their Table to Order Food and Drinks
Trend Themes
1. App-based Ordering - Leveraging mobile apps and beacon technology to streamline the ordering process for diners.
2. Smart Menus - Introducing digital menus that offer personalized recommendations and easy payment options.
3. NFC Technology - Using Near Field Communication technology to enable seamless communication between the app and the beacon on the table.
Industry Implications
1. Hospitality - Implementing app-based smart menus to enhance the dining experience and improve operational efficiency in restaurants.
2. Food and Beverage - Adopting smart menu systems to provide personalized recommendations, simplify ordering, and facilitate easy payment for customers.
3. Technology - Developing and integrating beacon and NFC technology solutions to enable app-based ordering and payment in various industries, including restaurants.