The Smart car 'Unbig. Uncar.' campaign is the second campaign the automaker has released since the official launch of its brand in 2008. This new campaign is all about proving the point that big isn't always better.
Putting the prefix "un-" to everything -- "unboring, uncluttered, unblah" -- the Smart car 'Unbig. Uncar.' campaign comprises a new website for the brand as well as commercial, shown here. The campaign aims to put the Smart brand in a fun and fresh light, as well as highlight the car's technical features, including its eco-friendliness (80 percent of the car is recyclable) and customizable design: owners can choose from a variety of vivid and colorful designs and patterns.
The Smart car 'Unbig. Uncar.' campaign was developed by Razorfish and Merkley & Partners, New York.
Anti-Size Auto Ads
The Smart Car 'Unbig. Uncar.' Campaign Proves Size Doesn't Matter
Trend Themes
1. Unconventional Advertising - The 'Unbig. Uncar.' campaign by Smart car showcases a fresh and creative approach to advertising by using the prefix 'un-' to convey the brand's unique messaging.
2. Sustainable Transportation - Smart car's emphasis on eco-friendliness and recyclability presents an opportunity for the automotive industry to further innovate in sustainable transportation solutions.
3. Customizable Design - The 'Unbig. Uncar.' campaign highlights the customizable designs and patterns of Smart cars, signaling a trend towards personalized and unique automotive options.
Industry Implications
1. Automotive - The Smart car campaign provides inspiration for car manufacturers to explore unconventional advertising strategies and prioritize sustainability in their products.
2. Advertising - The 'Unbig. Uncar.' campaign demonstrates the potential for creative and unique advertising approaches that capture consumers' attention and create memorable brand experiences.
3. Environmental - Smart car's focus on recyclability and eco-friendliness aligns with the growing demand for sustainable and environmentally conscious products, prompting opportunities in the green and clean technology sector.