Using the most basic of ideas when it comes to food, the fictional Belly Restaurant went for the most literal thing possible when it came to deciding on a theme for this super smart branding identity.
Though unappetizing when you think of it, creator and designer Cinty T. Mai was able to portray her smart branding identity of guts and intestines in a surprisingly delicate and floral way. The California-based graphic designer has a unique approach when it comes to her design philosophy: she makes sure her work is well-researched, intuitive, articulated, visually appealing and most importantly, it should make people feel uncomfortable in a good way.
"The establishment was named "Belly" because so much of this dining experience depends on the belly— one feeds his/her belly, one feeds on bellies, desire originates from the gut, and guts are required to experiment with nose-to-tail eating," says Mai.
Intestinal Belly Restaurant Branding
Belly Restaurant's Smart Branding Identity is Direct and Fun
Trend Themes
1. Smart Branding Identity - The trend of using smart branding identities that incorporate unique themes and designs, like the delicate and floral representation of guts and intestines in Belly Restaurant's branding.
2. Unconventional Design Philosophy - The trend of designers adopting unconventional design philosophies that aim to make people feel uncomfortable in a good way, as shown by Cinty T. Mai's approach to her work at Belly Restaurant.
3. Nose-to-tail Eating - The trend of promoting nose-to-tail eating, which requires experimenting with different parts of an animal, as highlighted in Belly Restaurant's focus on the importance of guts and the dining experience.
Industry Implications
1. Graphic Design - The graphic design industry can innovate by incorporating unconventional themes, like Belly Restaurant's smart branding identity, in their work to create unique and engaging designs for clients.
2. Restaurant and Food Services - The restaurant and food services industry can disrupt the dining experience by embracing and promoting the concept of nose-to-tail eating, as demonstrated by Belly Restaurant's focus on using various parts of an animal in their dishes.
3. Marketing and Advertising - The marketing and advertising industry can explore new ways to create impactful and memorable brand identities, such as incorporating unconventional design philosophies like the one used by Cinty T. Mai at Belly Restaurant, to effectively communicate with consumers.