'Nextbite,' the company famous for its creation of themed virtual brands, has launched 'Smackadillas,' a restaurant collaboration with the WWE. This brand will be available now until mid-April, surrounding the 'WrestleMania' event from April 2nd to 3rd. Smackadillas will only be available where WrestleMania is being hosted, which is the Dallas area of Texas.
The foods offered in the Smackadillas line are also WWE-themed, such as 'The Onion Rumble' or the 'Spicy Superstar.' The Onion Rumble is a dish filled with different onion-based products, such as onion rings, carmelized onions, and sour cream and onion dip, topped with swiss cheese. The Spicy Superstar a tortilla sandwich filled with spicy cheeses, peppers, and vegetables.
The Smackadillas offerings are the perfect comfort food to enjoy while watching WWE events from the comfort of home. Additionally, these foods can be ordered late at night, meaning they can also be enjoyed as a dish at a WrestleMania afterparty.
Sports-Themed Virtual Restaurants
Nextbite Launched the 'Smackadillas' Brand with the WWE
Trend Themes
1. Themed Virtual Brands - Creating virtual brands with unique themes is a potential opportunity for disruptive innovation in the food industry.
2. Sports-themed Restaurants - Developing sports-themed restaurants is a potential innovative opportunity for businesses in the food industry.
3. Late Night Delivery - Offering delivery of comfort food late into the night is an opportunity for innovation in the fast food industry.
Industry Implications
1. Food Delivery - The food delivery industry can capitalize on the trend of themed virtual brands and offer unique cuisine experiences to consumers.
2. Entertainment - Collaborating with entertainment companies to create themed restaurants and food experiences is an opportunity for businesses in the entertainment industry.
3. Sports Events - Developing food brands or themed restaurants to coincide with sports events is an opportunity for innovation in the food industry and a way to capitalize on the excitement of sporting events.