Canadian denim retailer, Yoga Jeans, recently expanded its portfolio with the launch of its new High-Waisted Mom Jeans. These jeans boast a casual aesthetic that offers a more feminine alternative to the boyfriend silhouette. Designed in Montreal and ethically made in Canada, these jeans boast a 27" inseam and are made with 98% Cotton and 2% Lycra.
The High-Waisted Mom Jeans from Yoga Jeans feature a unique blue wash colorway that is one of the brand's signature washes. Crafted with vintage fabrics, these jeans boast a soft feel while still boasting an authentic denim look. Due to this relaxed denim, the jeans will give slightly after wear, so the brand recommends purchasing a "snug" fit.
High-Waisted Mom Jeans
Yoga Jeans Expands Its Jean Collection with a High-Rise, Slim Fit Option
Trend Themes
1. Ethical Fashion - Fashion retailers can explore incorporating ethical manufacturing practices into their production process, like Yoga Jeans' Canadian-made denim collection.
2. Vintage Style - Retailers can tap into the demand for vintage-inspired clothing by developing designs with a retro aesthetic, similar to Yoga Jeans' use of vintage fabrics in its Mom Jeans collection.
3. High-waisted Jeans - The popularity of high-waisted jeans like Yoga Jeans' Mom Jeans signals a potential opportunity for retailers to expand their offerings in this style.
Industry Implications
1. Denim Retail - Denim retailers could innovate by introducing new cuts and washes, like the High-Waisted Mom Jeans from Yoga Jeans.
2. Fashion Manufacturing - Manufacturers can explore eco-friendly and sustainable production methods to meet the increasing demand for ethical fashion products, similar to Yoga Jeans' Canadian-made denim collection.
3. Sustainable Fashion - Sustainability-focused fashion brands can incorporate a vintage aesthetic into their designs, like Yoga Jeans' use of vintage fabrics, to appeal to consumers' growing interest in eco-conscious fashion.