This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No doubt high production values were allocated to this site which provide a highly polished finish.
Implications - No longer satisfied with clean-cut and simple advertising that only sends its message across directly, audiences are looking for more stimulation. Customers need to feel like they are experiencing something on a firsthand basis in order to be sold on a product. Companies could look for more ways to create a fuller experience in their selling process in order to generate more profit.
Experiential Advertising
Volkswagon Glamorizes 'Night Driving'
Trend Themes
1. Experiential Advertising - Audiences seek more immersive experiences in advertising, pushing companies to create innovative ways to engage customers.
Industry Implications
1. Automotive - Automotive companies can leverage experiential advertising to showcase the unique features and benefits of their vehicles, creating a more compelling buying experience.
2. Marketing - The marketing industry can adapt to the trend of experiential advertising by developing innovative strategies and campaigns that provide immersive and engaging brand experiences.
3. Digital Media - Digital media platforms can capitalize on the demand for experiential advertising by offering interactive and immersive ad formats that allow users to engage with brands in a more meaningful way.