A TED Talk series titled 'Sleeping with Science' explores sleep through a scientific lens, breaking down complicated matters into bite-sized videos that help one better understand the secrets of sleep. As its name suggests, the video titled 'How caffeine and alcohol affect your sleep' explores how external forces, and what we consume can impact our beauty rest.
As a psychoactive stimulant, caffeine has the ability to make the drinker jittery, and full of energy. While these effects are felt after enjoying a cup, they linger throughout the day, and even into the night. Alcohol, on the other hand is problematic for sleep in at least three ways. As a sedative, many believe that alcohol can serve as a sleep aid. This, the speaker explains, is wildly misguided as 'sedative' and 'restful sleep' are not synonymous.
How Drinks Impact Sleep
This Sleeping with Science Talk Explores Caffeine and Alcohol
Trend Themes
1. Sleep Optimization - Exploring the impact of external forces on sleep quality presents opportunities for businesses to innovate and develop products/services that optimize sleep.
2. Healthy Beverages - Increased awareness of the negative impact of caffeine and alcohol on sleep quality creates an opportunity for businesses to develop and market healthier beverage alternatives.
3. Sleep Technology - As understanding of sleep improves, developing innovative sleep technology presents a disruptive opportunity to improve sleep quality and overall health.
Industry Implications
1. Beverage Industry - The beverage industry can benefit from developing healthier alternatives to alcohol and caffeine that promote better sleep.
2. Tech Industry - The tech industry can seize the opportunity to innovate sleep technology that responds to individuals' sleep needs and improve their overall health.
3. Hospitality Industry - The hospitality industry could adapt to changes in sleep optimization trends by providing sleep-friendly options in their facilities, such as sleep-enhancing amenities.