'Withings,' the consumer electronics company, has released a feature for its 'Sleep Tracking Mat' that it named 'Sleep Diary.' The Sleep Diary feature allows users to view data collected from their Sleep Tracking Mat. The mat collects data such as time spent asleep vs time spent in bed, quality of sleep, and the time that the wearer typically falls asleep at.
This data can be helpful when compared with personal observations. For example, if a consumer feels that they often lay awake in bed for one hour before they fall asleep, and the Sleep Diary feature shows that the consumer often goes to bed at 10 pm and falls asleep at 11 pm, the person can try simply going to sleep later to see if their internal clock works best when going to sleep at 11 pm.
Sleep-Tracking Mattresses
Withings Released the 'Sleep Diary' Feature to Track Sleeping Data
Trend Themes
1. Sleep-tracking Mattresses - Withings' Sleep Diary feature shows potential for further integration of sleep tracking technology in everyday household items.
2. Personalized Sleep Insights - The data collected from sleep-tracking mattresses provides an opportunity for personalized sleep insights and recommendations.
3. Smart Home Sleep Technology - The Sleep Diary feature is the latest innovation in smart home sleep technology, paving the way for further integration of sleep tracking in the home.
Industry Implications
1. Consumer Electronics - Withings' Sleep Tracking Mat and Sleep Diary feature demonstrates an opportunity for consumer electronics companies to tap into the growing market for sleep technology.
2. Health and Wellness - The sleep-tracking mattress industry is part of the larger health and wellness market, as consumers begin to prioritize their personal health and wellbeing.
3. Home Furnishings - The integration of sleep-tracking technology into household items like mattresses and pillows could disrupt the home furnishings industry.