Saffron-Powered Sleep Chocolates
Objectives Pairs GABA & Saffron in a Snack-Inspired Sleep Remedy
Wellness brand Objectives guarantees that its sleep chocolates will allow you to wake up feeling fully refreshed and energized. The formula of the enhancing product is science-backed and features two key ingredients. One is GABA (or gamma-aminobutyric acid) which is produced by the brain. The version in the sleep chocolates is PharmaGABA® and it is "shown to ease stress and help [one] fall asleep faster." SaffrActiv® is the name of the saffron extract in Objectives' 'Fast Asleep' chocolates. In recent studies, scientists have found that saffron "showed significant improvement in three key sleep categories"—including ease of falling asleep, a better quality of sleep, and feeling refreshed upon waking up Objectives' sources the saffron extract for its sleep chocolates without pesticides in North Africa and Greece.
Trend Themes
1. Science-backed Sleep Remedies - Disruptive innovation opportunity: Develop new sleep products that combine scientifically-backed ingredients for enhanced sleep quality.
2. Natural Sleep Aids - Disruptive innovation opportunity: Create natural sleep solutions that tap into the power of botanical extracts like saffron to promote better sleep.
3. Functional Food for Sleep - Disruptive innovation opportunity: Explore the intersection of food and wellness by developing functional chocolates and snacks targeted towards improving sleep quality.
Industry Implications
1. Wellness - Disruptive innovation opportunity: Innovate within the wellness industry by creating innovative sleep products that cater to the growing demand for natural and effective remedies.
2. Food and Beverage - Disruptive innovation opportunity: Expand the food and beverage industry by developing functional food products that address specific health needs, such as sleep improvement.
3. Pharmaceuticals - Disruptive innovation opportunity: Combine the benefits of natural ingredients like saffron with pharmaceutical formulations to create effective sleep aids with fewer side effects.