The 2016 presidential election has been controversial to say the least, with many Americans not loving their options either way, however in a slam poetry video from IN-Q, a well-renowned public speaker and performer, it's shown that it's incredibly important that those who can take the time to do so come November.
As Adweek reports, the video is geared most specifically to the Millennial generation, given that many of them are first-time voters who might need a reminder of their role in a truly democratic society.
Although IN-Q never mentions Donald Trump by name, he speaks specifically to his antics and the problems that are associated with them and calls him both a "sociopath" and a "villain." In reference to Donald Trumps slogan, "Make America Great Again," IN-Q's slam poetry video states "I am voting for our future by not voting for our past."
Political Slam Poetry Campaigns
This Video from IN-Q Outlines the Importance of Voting in the US
Trend Themes
1. Youth Voter Participation - The use of slam poetry in campaigns to encourage youth voter participation presents opportunities for reaching this demographic in a resonant and memorable way.
2. Alternative Political Messaging - The creation of campaign messaging through slam poetry allows for an alternative, creative and engaging way to communicate political issues to voters.
3. Inclusive Political Communications - Slam poetry campaigns present opportunities for political candidates to create messaging that resonates with traditionally underrepresented demographics, encouraging greater political participation and inclusivity.
Industry Implications
1. Political Campaigns - Political campaigns can leverage the power of slam poetry to effectively communicate their message and engage with younger or under-engaged demographics in particular.
2. Creative Marketing - Incorporating creative and engaging content, such as slam poetry, into marketing campaigns can resonate with audiences, encouraging higher levels of engagement and brand awareness.
3. Performance Arts - Slam poetry as a medium presents opportunities for artists to create work that not only speaks to social and political issues, but also has a tangible impact on the world around them.