The Slam City Skates 2013 lookbook takes the viewer on a stroll through London via an array of different transit systems. The journey is meant to showcase the label's streetwear collection and its staff.
The urban street scenes are authentic and the styling is on point. The lookbook was shot by Sam Ashley and features actual Slam City Skates staff members Paddy Jones and Sam Hughes. The boys hit the pavement and strutted their stuff. Candid shots include a pose on a boat adorned with a union-jack flag banner, a bike ride through the city, and one of the boys riding the metro. Clothing and accessories displayed in the photos include tees, caps and the brand's collaborative footwear with Converse.
The Slam City Skates 2013 lookbook is a visual passage of British streets and apparel.
British Transit Lookbooks
The Slam City Skates 2013 S/S Collection Takes Over London
Trend Themes
1. Authentic Urban Street Scenes - There is an opportunity to capitalize on shooting lookbooks featuring actual staff members on the streets as opposed to using models.
2. Combining Transit with Fashion - Providing lookbooks or advertisements that showcase fashion in different urban transit systems can be a unique and innovative approach to marketing.
3. Collaborative Footwear - Collaborating with well-known footwear brands, such as Converse, can lead to innovative and exclusive sneaker releases that grab customer attention.
Industry Implications
1. Streetwear Apparel - Streetwear companies can benefit from shooting lookbooks and campaigns focused on authenticity and staff involvement.
2. Fashion Photography - Photographers specializing in fashion can stand out by combining their shoots with unique backdrops and transportation options.
3. Sneaker Industry - Collaborating with established footwear brands in developing exclusive releases can create major hype and interest around the brand.