The new Skullcandy iPhone application is an application that supports the skater culture, catering to surfers, snowboarders and skateboarders alike.
The Skullcandy iPhone application provides the user with useful information like the snow forecast, a skate park finder for adventurous souls, free Skullcandy-approved music for download, the nearest dealer for skate gear, snowboard gear and surf gear, and tons of other information essential to a skater.
Implications - With the proliferation and market saturation of smartphones, one of the best ways a company can capitalize on this movement is by developing applications or add-ons for smartphones. Whether it's a case, a cover, or stickers, there is a market for aesthetic smartphone additions.
Skater Lifestyle Catering
The Skullcandy iPhone Application Supports a Culture
Trend Themes
1. Smartphone Accessories - Developing aesthetic smartphone additions like cases, covers, or stickers presents an opportunity for market growth.
2. Skater Lifestyle Apps - Creating specialized applications catering to the needs of skateboarders, surfers, and snowboarders can tap into the skater culture market.
3. Adventure Sports Forecasting - Offering information like snow forecasts and skate park finders through dedicated applications can attract adventure sports enthusiasts.
Industry Implications
1. Smartphone Accessories Industry - The industry focused on producing aesthetic smartphone additions, such as cases, covers, and stickers.
2. Mobile Application Development Industry - The industry involved in creating specialized apps for skateboarders, surfers, and snowboarders.
3. Adventure Sports Equipment Industry - The industry that provides equipment and services for adventure sports enthusiasts, including snowboarding and skateboarding gear.