Australian pop sensation Cody Simpson was recently presented with a Skittles-covered longboard before heading out on his first world tour. The longboard's deck is covered entirely in original-flavored Skittles. These small candies cover both the top and the bottom of the longboard, while its wheels and and grip-tape portion are not.
Whether or not Cody Simposon will actually be able to ride the Skittles-covered longboard, it will certainly succeed in satisfying any sweet tooth. These tiny treats have been organized in a playful pattern on the longboard, making it difficult to initially realizing that it is a deck made out of candy.
Implications - Businesses with products that embrace a popular theme or concept within society will benefit to a wider audience based on brand familiarity; further, a combination of two popular themes is almost guaranteed to garner attention. This is because these products boasting combined pop cultural references appeal to two separate fan bases at once.
Candy-Coated Skateboards
Cody Simpson Receives a Skittles-Covered Longboard Prior To Touring
Trend Themes
-
Pop Cultural Collaborations — Combining popular themes or concepts can attract a wider audience and generate attention.
-
Unique Brand Experiences — Creating products that embrace popular themes can bring familiarity and appeal to specific fan bases.
-
Cross-promotion Opportunities — Collaborating with different brands or industries can help reach new audiences and increase brand exposure.
Industry Implications
-
Music and Entertainment — Collaborating with popular musicians or artists can create unique brand experiences and reach a wider audience.
-
Food and Beverage — Creating products that incorporate popular candies or snacks can attract attention and appeal to a specific fan base.
-
Sports and Outdoor Recreation — Innovative collaborations with skateboarding or sporting brands can create unique products and experiences for consumers.