Trend Hunter has seen body paint being used in just about everything in 2008, from protests against the global financial crisis and animal abuse to Halloween costumes and artistic Sports Illustrated photo shoots. Advertising agencies must be reading TrendHunter.com, because now they are jumping on body painting as well.
Ad agency Grey, Kuala Lumpur uses the idea of having clothes painted on the naked body of the models in order to promote Downy, the clothes softener.
I like the approach, it communicates the selling point of the product, which is making clothes so soft you'll feel as if you were wearing nothing, in a fun and sexy way.
The ads were created under the art direction of Phoecus Lee and David Sin.
Skinvertising
Painted Skin to Sell Downy Fabric Softener
Trend Themes
1. Body Painting Advertising - Opportunity for advertisers to use body painting as a unique and attention-grabbing way to promote products.
2. Creative Clothing Promotion - Innovative approach to showcase the benefits of clothing products by painting them directly onto the models' bodies.
3. Interactive Advertisement Campaigns - Engaging and interactive advertising campaigns that capture the audience's attention through unconventional methods like body painting.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore new and creative techniques, such as body painting, to create impactful campaigns.
2. Fashion - Potential for fashion brands to collaborate with body painters to create unique and eye-catching promotional content.
3. Beauty - Innovative beauty brands can leverage body painting as a way to demonstrate the transformative effects of their products.