Skinnygirl is best known as Bethenny Frankel's brand of cocktails, sweeteners and snacks, but the brand is now expanding beyond food and beverages to include Skinnygirl Jeans.
Skinnygirl Jeans will cater to all women and offer plus-size styless, all of which will be produced by One Jeanswear Group. In addition to jeans in a range of styles, consumers can expect to see a range of Skinnygirl brand clothing launched soon, including tops and jackets.
As Frankel describes, "Skinnygirl is a state of mind and a sensibility." As she says, the empowering new venture is "about applauding your strength and feeling good about yourself. It is important to me that this line is inclusive of all shapes and sizes."
Cocktail Brand Denim
Bethenny Frankel's Skinnygirl Brand is Expanding to Include Skinnygirl Jeans
Trend Themes
1. Expanding Plus-size Fashion - The trend of expanding plus-size fashion offers an opportunity for disruptive innovation in the clothing industry.
2. Brand Extension - The trend of brand extension provides a chance for disruptive innovation in the food and beverage industry.
3. Empowering Fashion - The trend of empowering fashion creates an opportunity for disruptive innovation in the apparel industry.
Industry Implications
1. Clothing - The clothing industry can explore disruptive innovation opportunities in expanding plus-size fashion.
2. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities in brand extension.
3. Apparel - The apparel industry can explore disruptive innovation opportunities in empowering fashion.