In a strategic move to expand its product offerings, The Skinny Food Co has introduced its first protein powder, aptly named Skinny Whey. Each serving of Skinny Whey delivers 20 to 21g of protein, sourced from a blend of whey concentrate, milk concentrate, and whey isolate—the latter being the lightest source in the mix.
The nutritional breakdown includes 4g of carbohydrates, slightly over 3g of sugar, 1.3g of fat, and 114 calories. Featuring 25g of protein for 110 to 120 calories, Skinny Whey stands out as a reliable option in the UK wellness market.
Known for its commitment to flavor, The Skinny Food Co. is expected to deliver an appealing taste profile with its debut protein powder. Skinny Whey is available for purchase on The Skinny Food Co's online store, priced at £22.99 for a 1kg tub, equivalent to about 2.2lbs.
Concentrated Flavored Whey Powders
Skinny Food Debuts its Own Brand of Protein Powders
Trend Themes
1. Concentrated Flavored Whey Powders - The introduction of Skinny Whey by The Skinny Food Co showcases the trend of concentrated flavored whey powders for the UK wellness market.
2. Expanded Product Offerings - The launch of Skinny Whey demonstrates a strategic move by The Skinny Food Co to expand its product offerings beyond its current range.
3. Appealing Taste Profiles - The Skinny Food Co's commitment to delivering an appealing taste profile with their protein powder positions taste as a prominent trend in the protein powder market.
Industry Implications
1. Wellness - Skinny Whey's introduction to the UK wellness market highlights the potential for innovation and growth in the wellness industry.
2. Online Retail - The availability of Skinny Whey for purchase on The Skinny Food Co's online store showcases the importance of online retail in the protein powder industry.
3. Food and Beverage - The launch of Skinny Whey by The Skinny Food Co signifies the company's entry into the food and beverage industry with its first protein powder product.