The design team at Fernando and Humberto Campana recently put together a new Aesop skincare counter location in São Paulo, Brazil that creatively takes on the aesthetic of a house. The space is inviting, warm and charming with the aesthetic of an open-concept loft that leads shoppers through a common area, kitchen and backyard.
The space is located in the Jardim América area in a low-rise shop that is set up with the layout of a home. The front features an uninterrupted room with shelving along the sides and counter tops throughout that replicate the look of a kitchen. The wooden detailing draws upon local artistry and architecture that is paired with the use of natural materials such as wood and concrete. The space then leads to a backyard courtyard.
Homely Beauty Boutiques
The Aesop Skincare Counter in São Paulo is Designed Like a House
Trend Themes
-
Homely Beauty Boutiques — Creating skincare and beauty store designs that mimic the look of a home, to invite and charm customers.
-
Open-concept Loft Design — Designing store interiors that use an open-concept loft-like aesthetic to create inviting and warm spaces for customers.
-
Use of Natural Materials — Using local artistry and architecture, as well as natural materials like wood and concrete, to give stores a unique and authentic feel for customers to enjoy.
Industry Implications
-
Retail Industry — Physical beauty and skincare stores and their interior design can make use of the homely boutique trend to create inviting spaces for their customers and enhance customer experience.
-
Interior Design Industry — Interior designers can leverage the open-concept loft design trend to create unique spaces, while incorporating natural materials when designing retail spaces.
-
Architecture Industry — Architects can create new design styles that incorporate natural materials and an open-concept layout to design retail spaces and beauty boutiques that stand out from the crowd.