Kefir-Powered Skin Barrier-Enhancing Primers

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Shiseido Launches the Revitalessence Skin Glow Primer

The Revitalessence Skin Glow Primer by Shiseido is a skincare-active product designed to enhance the skin's barrier, locking in moisture for a healthy, glowing complexion. Free from silicone, this primer visibly improves bare skin within just one week, as confirmed by consumer testing involving 105 women.

Shiseido's Revitalessence Skin Glow Primer promises to deliver instant glow and long-lasting hydration. It smooths and improves the skin's complexion, facilitating better makeup application, finish, and wear. Powered by Fermented Kefir+ and Niacinamide, it incorporates supports a healthy microbiome and smooths any skin imperfections.

The Revitalessence Skin Glow Primer boasts several key benefits, including 24-hour hydration, fragrance-free formula, non-comedogenic properties, and dermatologist-tested suitability for all skin types. Consumer testing revealed immediate benefits, with a high percentage of users reporting a fresh makeup finish, easy blending, skincare-like feel, and hydrated skin.
Trend Themes
1. Skin Glow Enhancers - Innovative primers like Shiseido's Revitalessence incorporate Fermented Kefir+ for a healthy microbiome and visibly improved skin complexion.
2. Hydration-boosting Primers - Products such as the Revitalessence Skin Glow Primer by Shiseido offer 24-hour hydration and non-comedogenic properties for all skin types.
3. Microbiome-supporting Skincare - The trend towards skincare products supporting a healthy microbiome, like Shiseido's primer, is on the rise among consumers seeking improved skin health.
Industry Implications
1. Skincare - The skincare industry is ripe for disruption with products incorporating innovative ingredients like Fermented Kefir+ for skin barrier enhancement.
2. Beauty - In the beauty industry, there is a growing demand for primers that offer long-lasting hydration and dermatologist-tested suitability for various skin types.
3. Cosmetics - Cosmetics companies have opportunities to tap into the trend of microbiome-supporting skincare products, like Shiseido's Revitalessence Skin Glow Primer, to cater to evolving consumer preferences.

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