During a pandemic, online vacation rental marketplaces have had to find alternative ways to engage would-be travelers and Vrbo is now inviting people to book "the most socially distanced ski vacation ever." Vrbo's Book the Mountain listing is a vacation rental that comes with its very own private ski mountain and it appeals to families that want a million-dollar experience for just $100 per night.
Those who book their very own ski-in and ski-out Vrbo cabin—and mountain—will find themselves surrounded by the trees and slopes at Eagle Point Resort in Beaver, Utah. Melanie Fish, Vrbo's travel expert, describes that this experience provides "everything people love about a winter getaway in a Vrbo: privacy, breathtaking natural beauty, access to the outdoors, room to spread out, and an opportunity to make some epic memories together."
Socially Distant Ski Vacations
Vrbo is Inviting Skiers to Book Their Very Own Private Mountain
Trend Themes
1. Private Rentals - As more people look for socially distant vacations, creating private rental experiences with unique amenities could be a new trend.
2. Remote Locations - With travelers wanting to avoid crowds, offering rental options in remote locations could be a growing trend.
3. Luxury Experiences - Creating affordable luxury experiences, like private ski resorts, could be a trend that attracts more people to travel during a pandemic.
Industry Implications
1. Vacation Rental Industry - The vacation rental industry could continue to see growth as more people seek secluded, private vacation options.
2. Ski Resort Industry - Ski resorts may want to consider offering private rental options to tap into the growing demand for socially distant travel.
3. Luxury Travel Industry - The luxury travel industry can look into developing unique experiences, like private ski resorts, that are accessible to more price-sensitive customers.