Airing throughout Summer 2022, a new Skechers x Martha Stewart ad spotlights the lifestyle guru's new role as brand ambassador of The Comfort Technology Company™.
Stewart stars in a humorous ad following a day at her farm, and sports the Skechers GOwalk Arch Fit – Iconic model. In the ad, her horse is also seen wearing a four-piece set of the shoes, truly spotlighting their enhanced comfort technology. The shoes boast a stretch fit, slip-on style and are available in pink and navy colorways, equipped with a removable Arch Fit® insole and a lightweight ULTRA GO® cushioned midsole.
Known for her work as a media personality, entrepreneur, chef, designer and writer, Martha prioritizes comfort when choosing footwear. "They have to be comfortable. I have to be able to walk, run, go up and down stairs, go around the block, chase the dog, take care of the chickens and horses—the list goes on...I have a lot of responsibilities so it’s important the shoes I’m in are comfortable. Your feet take you everywhere—you have to make sure your feet move in the best possible way, and Skechers helps."
"I think it's very important to partner with brands who share the same values as Martha Stewart Living for some obvious reasons. I like quality, practicality, things that are beautiful and things that work. That's what Skechers is all about. Also, if I design a tea cup and I can't really hold on to the handle, that's not practical and will not work. Skechers has to design shoes that fit and they do it extremely well," says Martha when asked about the importance of impeccable details, design and functionality while working as a DIY specialist.
When speaking about what's next for her brand, the entrepreneurial icon shares: "My 2022 goals are numerous but every single day is a new challenge and opportunity to express myself, build new products, gain a new audience and provide what everyone needs and wants. That's what I'm trying to do in 2022 and beyond."
Lifestyle Guru Sneaker Partnerships
This Skechers x Martha Stewart Ad Follows a Day on the Farm
Trend Themes
1. Celebrity-led Footwear Ads - Leveraging celebrity partnerships in ad campaigns can drive product awareness and showcase disruptive comfort technologies.
2. Functional Fashion - The growing demand for stylish yet practical footwear can lead to unique and innovative designs in the industry.
3. Sustainable Comfort Footwear - Developing sustainable and eco-friendly materials in footwear with enhanced comfort and durability opens up new market opportunities.
Industry Implications
1. Sports Footwear Industry - Incorporating advanced comfort technology into various sports shoes can revolutionize the industry and deliver personalized experiences.
2. Fashion & Apparel Industry - Collaboration between fashion industry giants and comfort-focused footwear brands can produce disruptive, stylish, and comfortable products.
3. Media & Marketing - Celebrity-driven marketing campaigns can create a lasting impact on consumers as they showcase a brand's values and commitment to specific quality standards.