Singer and style icon Doja Cat has been named Skechers' first-ever Artist-in-Residence and stars in its new Skechers Uno campaign. Paying homage to Y2K, cyberpunk, and anime aesthetics, the campaign shows Doja Cat battling her alter-ego.
As Skechers' Artist-in-Residence, Doja Cat collaborated with the Skechers team and her creative director Brett Alan Nelson to bring the Uno collection's theme to life. The Skechers Uno shoe features an air-infused wedge outsole, modern silhouette, and vibrant colorways.
"Her Skechers campaign is the next illustration of Doja Cat bringing her unique creative influence and fashion-forward inspiration and style to Skechers. As an artist in both the music and fashion worlds, Doja adds a unique perspective to our organization," said Michael Greenberg, president of Skechers about the collaboration. The Skechers Uno collection is now available in Skechers retail stores, department stores, and footwear retailers worldwide.
Singer-Backed Sneaker Ads
The Skechers Uno Campaign Stars Artist-in-Residence Doja Cat
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