To enhance the features of Skechers styles, Goodyear collaborated with the footwear brand to introduce rubber technology outsoles for better grip, stability and durability. The Skechers sneakers with Goodyear Performance Outsoles offer enhanced stability, less slipping on surfaces, long-lasting durability and reliable performance in inclement weather. Notably, the outsoles contain a polymer that includes sustainable soybean oil that's also used in Goodyear's tires. Already the Goodyear Performance Outsoles have been applied to three Skechers styles from the Skechers GOrun collection.
As Christian Jurado, Goodyear's Global Director of Licensed Products describes: "Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we're using that same ingenuity to enable consumers to wear high-performance shoes."
Tire Technology Sneakers
Skechers' Styles are Incorporating Rubber Technology from Goodyear
Trend Themes
1. Rubber Technology Outsoles - Opportunity to incorporate rubber technology outsoles in various footwear styles for enhanced grip, stability, and durability.
2. Sustainable Materials Integration - Opportunity to explore the integration of sustainable materials, such as soybean oil, in different products for improved performance and eco-friendliness.
3. Cross-industry Collaborations - Opportunity for collaborations between footwear brands and companies from different industries, like tire manufacturers, to leverage expertise and create innovative products with unique features.
Industry Implications
1. Footwear - Potential for footwear industry to adopt rubber technology outsoles for improved shoe performance and customer satisfaction.
2. Automotive - Opportunity for the automotive industry to explore the use of sustainable materials, like soybean oil, in tire manufacturing for enhanced performance and environmental impact.
3. Sportswear - Potential for sportswear industry to collaborate with tire manufacturers and implement rubber technology outsoles in athletic shoes for better grip and stability during physical activities.