DC Shoes and skateboard brand Skateboard Cafe had joined together to make a apparel collection that includes two different colored shoes, a hoodie, t-shirts, a camper hat, and a Llyods photo deck skateboard. The idea of the collection comes from the iconic skateboard environment at Lloyds in Bristol, United Kingdom. At Llyods, it is a sanctuary for skateboarders to be active as well as enhancing the community to embrace the skateboarding culture.
The special items of the collection are the shoes. The highlighted shoe is the first pair called the ‘Kalis OG’ comes in a diamond white color and the second pair called the ‘Clocker’ comes in navy blue. Both pair designs were inspired by the architectural landscape of the plaza at Llyods. The items in the collection are currently available for purchase.
Diamond White Skateboard Shoes
DC Shoes and Skateboard Cafe Collaborated on an Apparel Collection
Trend Themes
1. Skateboard Fashion Collaboration - More collaborations between skateboarding brands and fashion companies present opportunities for various industries to tap into the fusion of streetwear and skate culture.
2. Architectural Influence in Shoe Design - Exploring how architecture can inspire footwear design can lead to disruptive innovation opportunities within the fashion and architecture industries.
3. Skateboarding Culture Mainstreaming - As skateboarding culture becomes more widely accepted, there is potential for industries such as sports, entertainment, and tourism to capitalize on this trend.
Industry Implications
1. Skateboarding Apparel - The collaboration between DC Shoes and Skateboard Cafe presents opportunities for other apparel companies to partner with skate brands and create unique collections.
2. Footwear Industry - The architectural influence in the design of the 'Kalis OG' and 'Clocker' shoes presents opportunities for new designs and partnerships in the footwear industry.
3. Tourism Industry - The popularity of skateboarding culture presents opportunities for cities and locations to capitalize on it by creating skateparks and hosting events that attract skateboarders.