When most think of skate wear and Canada, the two don't tend to mix. When thinking of Toronto in particular, visions of icy, snow lined streets filled with hustling commuters are some of the first thoughts to come to mind.
But for Michael Gezahegn, founder and lead designer of skate wear brand Thumbs Up, Pinky's Out Clothing (TUPO,) Toronto's distinct aesthetic is about something much different than the city’s colder, rigid months.
Founded in August of 2011, TUPO clothing is a skate wear brand that's all about the laid back vibe of Toronto's youth. With hand crafted designs that show a distinct, out of the box mind state, Michael has managed to take TUPO from the back alleys of the Internet to the skateparks and streets of Toronto in only a matter of months.
Featuring many supporters, friends and beautiful ladies alike, TUPO clothing was proud to launch its first ever commercial only a day ago. Shot at Toronto's Underpass Skatepark, skaters and TUPO aficionados rolled out to rock a few of Michael’s latest and finest TUPO prints: finely crafted, Canadian garments.
Independent Canadian Skate Wear
TUPO Clothing Makes Skate Wear for Even the Chilliest Climates
Trend Themes
1. Youth-focused Skate Wear - Disruptive innovation opportunity lies in creating skate wear brands that cater to the laid-back vibe and distinct aesthetic of young people.
2. Hand Crafted Designs - Opportunity exists for brands to differentiate themselves by offering skate wear with unique, out-of-the-box designs.
3. Local and Authentic Brands - There is potential for success in building skate wear brands that embrace local culture and create garments made in specific regions.
Industry Implications
1. Skate Wear - Brands can tap into the growing skate wear market by creating products that resonate with youth and offer unique designs.
2. Fashion - Fashion industry can explore collaborations with skate wear brands to infuse authenticity and craftsmanship into their products.
3. E-commerce - E-commerce platforms can provide a space for emerging skate wear brands to reach a wider audience and gain visibility.