'Sips By' is a personalized tea subscription service that offers a variety of niche teas to fulfill consumer needs. The Wellness Tea collection boasts a capsule of teas that was designed to support the body's immune system, improve sleep quality, and increase mood.
Based out of Austin, Texas, the female-founded and led startup offers a variety of brands that are matched to each subscriber's preferences and needs. Consumers can choose between loose leaf or bagged tea, caffeinated or herbal, or opt to have a mix of each. Each month, users will have four unique teas sent to them that are unique to their preferences.
Consumers can opt to take part in the monthly subscription plan or purchase tea directly through the platform.
Monthly Tea Subscription Boxes
Sips By Offers 'The Wellness Tea' Collection to Support Immunity
Trend Themes
1. Personalized Subscription Services - Startups can offer a range of personalized subscription services to meet the unique needs and preferences of consumers.
2. Wellness Tea - Manufacturers can develop a range of tea blends specifically designed to promote wellness and support the immune system.
3. Direct-to-consumer (DTC) Business Models - Companies can utilize DTC business models to offer consumers more convenient and customized purchasing options.
Industry Implications
1. Tea Industry - Tea companies can incorporate subscription services and wellness-focused tea blends to appeal to health-conscious consumers.
2. E-commerce Industry - E-commerce platforms can offer DTC solutions to manufacturers looking to reach consumers in new and innovative ways.
3. Health and Wellness Industry - Health and wellness companies can partner with tea manufacturers to offer their customers a wider range of wellness-focused products.