Resida Irmine is a designer that is based in Jakarta has created the curious video titled 'Since Always.' Her clothing collection was shown off in this artistic YouTube clip rather oddly. Firstly, you never get to see an outfit from head to toe, but rather only artistically zoomed-in shots.
I'm not quite sure if this avant garde style will prove beneficial for 'Since Always,' but the video with model Karina Nadya is admittedly intriguing to watch.
Obscure Fashion Ads
'Since Always' Focuses on the Art of Clothing
Trend Themes
1. Artistic Zoom-in Clothing Ads - Creating advertorials with an artistic twist by focusing on details rather than the full picture.
2. Avant Garde Fashion Ads - Breaking traditional advertising approaches by incorporating out-of-the-box concepts in fashion ads.
3. Mystery Fashion Advertising - Using obscure and mysterious elements in marketing campaigns to draw unusual attention to a fashion brand.
Industry Implications
1. Fashion - Incorporating unique advertising techniques for fashion brands to stand out in a saturated market.
2. Marketing and Advertising - Offering creative and unconventional advertisement methods for companies to differentiate themselves from standard marketing campaigns.
3. Film and Video Production - Creating unique and artistic fashion advertisements that utilize advanced technology such as close-up shots and advanced videography techniques.