For Food Allergy Awareness Week this year, Nestlé Toll House launched its Simply Delicious Morsels cookies, which are made with just three ingredients: cocoa butter, pure cane sugar and real chocolate. On top of the Semi-Sweet Morsels and the Dark Chocolate Morsels boasting pared-back formulas, the cookies are also free from the eight major food allergens, as well as preservatives, artificial flavors and colors.
Many health-conscious consumers are no longer interested in reading complex claims on product labels and instead are seeking out clean, simple foods with ingredient lists that can speak for themselves. As there are many people who are looking to make exclusions from their diets, these free-from cookies have the potential to satisfy a wide range of consumers and their individual needs.
Simplified Free-From Cookies
The Three-Ingredient Simply Delicious Morsels Avoid the Top Allergens
Trend Themes
1. Clean Label - The demand for clean, simple foods with transparent ingredient lists presents an opportunity for innovative products like the Simply Delicious Morsels cookies.
2. Food Allergen-free - The increasing number of people who follow exclusion diets creates a market for allergen-free products such as the Simply Delicious Morsels cookies.
3. Simplified Ingredients - The trend towards minimalistic ingredient lists opens up possibilities for innovative products like the three-ingredient Simply Delicious Morsels cookies.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the clean label trend by developing simplified ingredient products like the Simply Delicious Morsels cookies.
2. Allergen-free Products - The demand for food allergen-free options creates opportunities for industries to produce products that cater to the needs of consumers with dietary restrictions, like the Simply Delicious Morsels cookies.
3. Healthy Snacks - The trend towards clean, simple foods with minimal ingredients presents opportunities for the healthy snacks industry to develop innovative products like the Simply Delicious Morsels cookies.