Inclusive women's fashion brand Simply Be has joined forces with fashion rental service Hirestreet to launch its first-ever rental line.
According to a recent press release, the new Simply Be rental line will consist of 23 unique women's items as well a handful of the brand's most popular dresses. Starting now, customers can rent pieces from the collection through Hirestreet for four days at a time, allowing them to test-out fits.
"Clothing rental is often associated with special occasions, but the popularity of M&S clothes, many of which are versatile for any occasion, demonstrates how the future of fashion rental is changing – today, rental fashion is more than just providing temporary access to designer items," said Hiretreet strategy lead Rosie Hartman.
Rentable Inclusive Womenswear
Simply Be Launches Its First Rental Line with Hirestreet
Trend Themes
1. Rentable Fashion - The trend of renting fashion items is increasing in popularity and expanding beyond special occasions.
2. Inclusive Fashion - The trend of inclusive fashion is spreading, as more brands offer sizes and styles for a diverse range of body types and identities.
3. Sustainable Fashion - The trend of sustainable fashion is growing, as consumers seek out environmentally-friendly alternatives to traditional fast fashion.
Industry Implications
1. Fashion Rental Industry - The fashion rental industry presents an opportunity for disruption and growth, as more brands experiment with rental options for customers.
2. Inclusive Fashion Industry - The inclusive fashion industry presents an opportunity for disruption and growth, as more brands expand their offerings to cater to a diverse range of customers.
3. Sustainable Fashion Industry - The sustainable fashion industry presents an opportunity for disruption and growth, as more brands prioritize environmentally-friendly practices and materials in their production processes.