ROTOL, a Japanese-based fashion label, curated a lookbook for its Fall/Winter 2016 collection in order to showcase its masculine simple styles.
In order to do this, the company elected an unconventional male muse to model its looks, who is often dressed in just one color of clothing. At other times, different hues are paired together as well, however each image maintains the utilitarian aesthetic that comes from the brand's use of such simple styles.
In a series, the model is shown in a number of deep wine-colored pieces which are layered over one another -- making him stand out against a dreary backdrop that connotes the transition away from the summer season. He later shows off all-black and brown ensembles, with the simple styles creating an ambiance that's overtly minimalist, which works to attract the attention of viewers.
One-Toned Men's Lookbooks
ROTOL's Fall/Winter Series Features Simple Style with a Modern Flair
Trend Themes
1. Monochromatic Fashion - The rise of monochromatic fashion creates an opportunity for brands to experiment with minimalistic and simplistic designs.
2. Unconventional Model Choices - Using unconventional models, such as a single-toned clothed male muse, can create a disruptive approach to fashion advertising.
3. Utilitarian Aesthetics - The utilization of utilitarian aesthetics in fashion design presents an opportunity for brands to cater to the demand for functional and minimalist styles.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry can leverage monochromatic fashion trends to create innovative collections that resonate with minimalist consumers.
2. Fashion Photography - Fashion photographers can explore unique concepts by utilizing unconventional models and minimalistic aesthetics to capture attention-grabbing images.
3. Fashion Marketing - Fashion marketers can incorporate utilitarian aesthetics into their campaigns to appeal to the growing audience seeking minimalist and functional fashion choices.