Simple SAM Bicycles is yet another company adopting what is essentially a simple model with a huge impact: For every four units sold, one will be given away to a person in Africa. American footwear company TOMS may have popularized the movement, but others are now recognizing that people are looking to consume with a conscious.
By providing a relatively easy give-back program -- at least on behalf of the consumer -- Simple SAM Bicycles allows just that and more. It doesn't hurt that the designs it offers are incredibly stylish. Young urbanites will appreciate the minimalist aesthetic that is currently available in eight different colorways.
Designed in South Africa, the bicycles are made out of lightweight aluminum and available in single-speed and fixed gear options. It's currently on Kickstarter with a goal of $50,000.
Ethical Bicycle Campaigns
For Every Four Simple SAM Bicycles Sold, One is Given Away
Trend Themes
1. Ethical Consumerism - The rise of ethical bicycle campaigns, like Simple SAM Bicycles, highlights the trend towards conscious consumerism and the demand for products that have a positive social impact.
2. Give-back Programs - Companies like Simple SAM Bicycles are implementing give-back programs as a way to engage consumers and make a positive difference in underprivileged communities.
3. Minimalist Aesthetic - The minimalist aesthetic offered by Simple SAM Bicycles taps into the trend of urbanites seeking stylish and sleek designs in their products.
Industry Implications
1. Bicycle Manufacturing - The bicycle manufacturing industry has an opportunity to incorporate ethical practices and give-back programs, appealing to socially conscious consumers.
2. Social Entrepreneurship - The rise of ethical bicycle campaigns presents a disruptive innovation opportunity for social entrepreneurs, who can find ways to create sustainable business models while addressing social and environmental issues.
3. Fashion and Lifestyle - The fashion and lifestyle industry can benefit from the growing demand for products that merge style and ethics, as seen in the popularity of Simple SAM Bicycles' minimalist designs.