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The Simone Rocha AW10 Collection is Darkly Romantic

Bringing a little dark romanticism to fashion this fall, the Simone Rocha AW10 collection is everything a moody girl could want. Balancing the heavy black tones with lighter textures that aim for interesting and dynamic looks, the collection is as versatile as it is eye-catching.

Shown as part of the Central Saint Martins M.A. show, the Simone Rocha AW10 collection was shot by Boo George and styled by Celestine Cooney for the lookbook. What I particularly admire about this line is that it complements personality as much as form.
Trend Themes
1. Dark Romantic Fashion - Opportunities to embrace moody tones in fashion lines by balancing them with interesting textures that are versatile and eye-catching.
2. Personalized Fashion - Incorporating designs that complement personality as much as form for fashion lines.
3. Fashion Campaigns as Art - New and innovative ways to shoot and style fashion campaigns, using various mediums and techniques that create edgy, artful visuals.
Industry Implications
1. Fashion - Exploring new designs and personalized options for clothing and accessories to provide a unique look and resonate with individual customers.
2. Photography - Innovative ways to shoot fashion campaigns using different mediums and techniques to create artful visuals.
3. Styling - Partnering with fashion designers and photographers for campaign styling that showcases a unique and personalized look and resonates with a particular audience.

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