New Zealand-based meat company Silver Fern Farms is aiming to become the world's most eco-friendly grass-fed beef brand. In keeping with this vision, the company launched its very first net-zero carbon beef product called 'Toitū Net Carbon Zero Certified Beef.' The new sustainable beef line was released in the U.S. in 2021.
In addition to launching a carbon-free beef product, the company has recently announced other its commitment to other eco-friendly initiatives. For example, in a recent press release, it stated its commitment to roll out a new regenerative farming scheme as well as announced that it plans to end all its use of coal by 2030.
"We want to embed sustainability into our brand promise. This demands not merely doing less harm, but doing greater good by ultimately enhancing the eco-systems we operate in," said Chief Executive Officer Simon Limmer.
Carbon-Free Beef
Silver Fern Farms Doubles Down on Its Commitments to Sustainable Beef Production
Trend Themes
1. Eco-friendly Meat - As more consumers become environmentally conscious, there is a growing trend towards eco-friendly meat products like Silver Fern Farms' 'Toitū Net Carbon Zero Certified Beef,' presenting opportunities for meat companies to innovate their processes to become more sustainable.
2. Regenerative Farming - Silver Fern Farms' commitment to a new regenerative farming scheme highlights a trend towards more sustainable farming practices, offering disruptive innovation opportunities for agricultural companies to adopt eco-friendly farming methods.
3. Carbon Zero Certification - The launch of Silver Fern Farms' 'Toitū Net Carbon Zero Certified Beef' highlights the trend towards products with carbon zero certification, offering opportunities for other food companies to adopt eco-friendly measures and gain a competitive edge.
Industry Implications
1. Meat Production - Meat companies like Silver Fern Farms can benefit from adopting eco-friendly measures and innovative production practices in response to growing consumer demand for sustainable meat products.
2. Agriculture - As the agriculture industry contributes significantly to global carbon emissions, there is a trend towards regenerative and eco-friendly farming practices like Silver Fern Farms' new initiative, presenting opportunities for agribusinesses to innovate their processes and reduce their environmental impact.
3. Food Retail - With the increasing consumer demand for eco-friendly and sustainable products, retailers in the food industry can capitalize on this trend by stocking and promoting products with carbon zero certification or products from companies with eco-friendly initiatives like Silver Fern Farms.