Sigrún is debuting another tennis-themed Summer 2022 collection, this time focusing on functionality and technical fabrics. The new range utilizes lightweight materials to enhance performance while providing substantial comfort. The Summer 2022 collection builds on soft pink and peachy hues, offering matching shirt and shorts sets, button-ups, and garments designed with playful artworks like the double bagel, pancake serve, moonball, and more.
The brand’s name comes from Norse mythology, inspired by the Sigrún Valkyrie. The brand offers sustainable options, using 50% recycled or organic materials in its construction. The garments repel sweat and odor and offer sun protection for long days on the court. The Summer 2022 collection from Sigrún is available on the brand’s website.
Sustainable Technical Tennis Apparel
Sigrún is Debuting Its Summer 2022 Tennis Collection
Trend Themes
1. Sustainable Tennis Apparel - The use of organic materials and recycled fabrics in sports fashion is an ongoing trend that presents opportunities to create innovative products with a lower environmental impact.
2. Technical Sportswear - The increasing demand for high-performance activewear presents opportunities to create innovative products that enhance performance and comfort through the use of advanced materials and technologies.
3. Matching Sets - Coordinated looks and versatile pieces that can be mixed and matched are becoming increasingly popular in sports fashion, presenting opportunities to create new designs that cater to this trend.
Industry Implications
1. Sportswear - The sportswear industry can benefit from innovations in sustainable and technical fabrics to create high-performance, eco-friendly garments.
2. Fashion Retail - Retailers can cater to the demand for coordinated and versatile looks by offering matching sets and complementary pieces that can be mixed and matched for different styles.
3. Athletic Equipment - Equipment manufacturers can explore opportunities to incorporate technical fabrics and features into their products to enhance performance, comfort, and durability.