The Signature Select Mix + Match meals have been introduced by Albertsons Companies as a range of premium food products that build on the success of its private label offerings.
The frozen meals come in frozen entrees, sides and vegetable options that can each be prepared together in the oven at the same time. The products, as their name suggests, encourage consumers to mix and match their choice of options for a customized meal that suits the needs of themselves and/or their family. The products come in options like Chicken Parmesans, Chicken Marsala with Mushrooms, Sweet Corn Succotash, Garlic Mashed Potatoes and more.
EVP and Chief Merchandising Officer Jennifer Saenz spoke on the Signature Select Mix + Match products saying, "At Albertsons Cos, we are committed to delivering great quality with unparalleled value and convenience. Our new Signature Select Mix + Match line of frozen entrees, sides and veggies made from quality ingredients is the ultimate solution for busy families who need a simple, delicious dinner without time-consuming prep and clean up."
Mix-and-Match Frozen Foods
Signature Select Mix + Match Meals Come in Many Options
Trend Themes
1. Customizable Frozen Meals - The rise of mix-and-match frozen foods allows consumers to create customized meals by choosing their preferred entrees, sides, and vegetables.
2. Premium Private Label Offerings - Albertsons Companies introduces the Signature Select Mix + Match meals as part of their premium private label range, catering to discerning consumers looking for high-quality frozen food options.
3. Convenience and Time-saving Solutions - The Signature Select Mix + Match line of frozen meals offers busy families a simple and delicious dinner choice with minimal prep and clean-up time required.
Industry Implications
1. Frozen Food Industry - The mix-and-match trend presents an opportunity for frozen food companies to provide customizable frozen meal options, catering to consumer preferences.
2. Private Label Industry - The introduction of premium private label mix-and-match meals offers an opportunity for private label brands to compete in the high-quality frozen food market.
3. Meal Kit Industry - The convenient and time-saving nature of mix-and-match frozen meals aligns with the meal kit industry, providing an opportunity for meal kit services to expand their offerings and target busy families.